Last week the Pew Internet and American Life Project reported that 8% of American adults who use the internet also use twitter. For many, this number was much higher than expected. It turns out twitter is especially popular among young adults, minorities, and city-dwellers. This report came on the heel’s of twitter’s own announcement that over 100 million new accounts had been created in 2010 (talk about explosive growth!). Among these newcomers are @billgates, @cher, and @tigerwoods.
So of course we had to ask the obvious question: what about Utah?
Twitter still seems to be a pretty new thing for the beehive state (apparently we need more young, diverse, city-dwellers. Are we not diverse and urban?). According to Twellow, an online twitter directory, there are a mere 20,854 twitter accounts that claim Utah as home (see chart at left), a whopping 1.25% of the state’s 1.7 million adults between the age of 18 and 65 (2009 census data). This figure should be taken with a grain of salt seeing as not all profiles are listed in Twellow’s directory. However, Twellow somehow had my person account listed, and I’m nobody special. So I suppose the picture it paints is somewhere in the ballpark. We put those figures side-by-side with this cool real-time heat map by Frog Design and you get the picture: relative to much of the country, Utah doesn’t have a lot of twitter activity.
The majority of users are in Salt Lake while Park City probably has the highest per capita concentration (is there a link between the number of ski resorts at your doorstep and how often you use twitter?). And, according to Twellow, if you’re using twitter out in Woodruff, Deweyville, or Moroni you can rest assured that you are the ONLY one.
The bigger question here of course is what will it take for more Utahns to hop on twitter? We wouldn’t want twitter’s new Utah data center to be run by a bunch of folks who don’t use it.
Now I’m not suggesting that everyone has to join twitter. It’s not for everyone. Plenty of people get along just fine without it. But it might be a lot more fun if more of our friends joined us in the conversation. What do you think? Is Utah catching up? Does it matter?