In an analysis conducted by NetProspex, Salt Lake City has been listed as the Eighth most social (as in social media) city in the country. The analysis, which looked at usage data of business people on Twitter, Facebook, and Linkedin, was based on the following factors:
1. Social connectedness: The number of employees with at least one social media profile
2. Social friendliness and reach: The average number of connections per employee across major social networks
3. Social activity: The average number of tweets, number of followers, and number of users following
This report was actually completed last fall (I didn’t see it until just now). In more recent news, earlier this month Utah was named the fastest growing market for Twitter. The point is, Utah has really been stepping up to the plate as far as social media is concerned. Let’s hope it stays that way.